Publish your email newsletters to your social accounts such as Twitter, Facebook, MySpace, Gmail, LinkedIn and Yahoo. Why? This way, you can simply channel your marketing efforts into social networks (the online word of mouth).

Sharing your content through social networks makes it easy for your followers to access and share it with their contacts, so your audience keeps growing. This is what we call smart publishing and it places your brand a step ahead in the new search trends that now include searching through social media content.

On Twitter, the tweet will consist of the newsletter name and a link to the full newsletter. As Twitter limits you to 140 characters (and since nobody finds lengthy URLs attractive!), the link will automatically be shortened by GraphicMail’s very own URL abbreviator, the GMtiny. Social share updates either or both profiles automatically, so you don’t have to log into your account to create posts manually anymore.