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Reseller clients entrench themselves as top email marketing users

May 6, 2011

Author: Wikus Engelbrecht

Gleaned from GraphicMail's most recent sales statistics, spanning from May 2010 to May 2011, email product resellers have taken a clear foothold as big spenders in the direct email marketing industry, representing 24% of GraphicMail’s total income bracket.

With the market full of online, do-it-yourself newsletter services it’s no surprise that the reseller sector has seen a steady ascension up the usage ranks.

Resellers provide a viable option for companies that do not have the staff-complement to manage their own email newsletter production and distribution, as well as for those who simply want to focus on their brand and their clients’ needs without having to tango with technology. Resellers commonly utilize specialized teams of designers, writers and PR experts to supply businesses with email newsletters that are both professionally produced and fully customized to their brand and content requirements.

The market for resellers is supported mainly by the Advertising and Retail industries, which are GraphicMail’s chief sources of income, together constituting 45% of annual income per industry.
Staying in touch and finding ways to interact with customers while offering useful and practical information is crucial in earning their loyalty. And nurturing these relationships is a vital means of securing recommendations to other potential clients. The email channel provides a highly cost-effective method with which to achieve this, and resellers are an important link in the chain as they bridge the gap between email marketing concept and delivery for those companies and individuals that are looking to obtain a bespoke newsletter, without having to master the intricacies of the platform themselves.

GraphicMail offers a high quality, white-label email and mobile reseller product with draw-cards such as co-branded or fully branded options, dedicated support, API access for easy integration, tracking tools to justify return-on-investment and a host of marketing and help materials.

One of the many resellers that rely on GraphicMail’s products and for whom the concept has really worked is Davemail, a marketing firm that produces email newsletters.

This company continues to work with GraphicMail as its email service provider to deliver its e-communications due to the service’s world presence, reliability and innovation. Founder Dave Fiore stated that his business has found that with the current economic obstacles, their customers are focused more on building loyalty with existing clients rather than attracting new ones, and email newsletters present the most cost effective solution to accomplish this.  

"GraphicMail is an amazing business partner and a huge reason why my business is a success!" - Dave Fiore, davemail.com