Opt-in Email Marketing

So, you thought buying a quick list from some dubious list vendor will get you into email marketing? Think again! Have the contacts on those lists said that they wanted to hear from you? When last were their details updated? Do their email addresses even exist?

There is a much better way, one which pretty much guarantees email marketing success.

Collect your own contacts and create your own email marketing list. And how do you do that best? Ask us, we've been doing it for almost 10 years.

1 - Add a subscription form to your website, blog or Facebook account
	Not only can you embed a customized subscription form, you can also link to it from your site. Now, you also have the option of adding a lightbox subscription form!
2 - Add a "forward to a friend" button in your email
	Grow your list virally by adding "Subscribe Now" and "Forward to a Friend" links right in your email or newsletter.
3 - Add social share to your email newsletters
	Sharing your content through social networks makes it easy for your followers to access and share it with their contacts, so your audience keeps growing. This is what we call smart publishing and it places your brand a step ahead in the new search trends that now include searching through social media content.
4 - Recommendations and reviews
	You can't beg, borrow, buy or steal mailing lists, but you can ask a partner to recommend your service, product or newsletter to their own mailing list.
5 - Old fashioned contacts collection
	Make sure you take advantage of all contact points, whether it's self promotion at a conference by asking people if they'd be interested in signing up for your newsletter. New-school ways of growing your opt-in list manually is via your mobile phone. GraphicMail recently launched their new iPhone App for email marketing.

The benefits of opt-in, permission-based email marketing?

Subscriber interaction and engagement Avoid being labelled a spammer High delivery, open and click through rate Increases your ROI (return on investment)

P.S. It is still industry best practice to even use a double opt-in process for email acquisition - which GraphicMail offers you in a single click.