We have listed some practical advice on how to optimize your sign up form with GraphicMail. If you're not using us yet, sign up for a trial account and try all of this out free of charge!
Personalization is the key
How do you get more personal with your sub form? Log into your GraphicMail account. Navigate your way into the Subscription form >> Setup form section. This is your first step in personalizing that otherwise bland subscription form and setting criteria in order to gain useful information about potential customers. If you don't want to personalize every tiny little field on your subscription form, then just use the "subscription form wizard" .
Page Setup
This is where you are able to set your background color, upload your company logo and set the font size on your subscription form. You can also choose how you would like your subscription form aligned Try to match the colors on the subscription form to your website and company logo. I always prefer having a subscription form center aligned. Under the "subscriber form footer section" you will see an editor which allows for the uploading of images and inserting of text links.
Subscription form header
You can either leave the generic header that GraphicMail has provided you with, or you can boost your brand by uploading your company logo to this section.
Now that you have completed the first step in getting your subscription form designed, it's time to add some functionality. The functionality is the bit that enables you to capture that much talked about vital information from subscribers!
Form fields
Make certain fields compulsory on your subscription form. The more information you have from your subscribers, the more you will be able to drill down into exactly what your subscribers want from you. It is also important to make certain fields compulsory if you are wanting to use the subscriber segmentation tool to profile your subscribers.
Mailing Lists and double opt-in
Display your various mailing lists on the subscriber form or none at all and enforce double opt-in for all new subscribers.
Well done. You have now created a wonderful looking, personalized subscription form with great functionality! Now it's time for you to drive potential subscribers to sign up for your newsletters and promotions. You do this by creating links to your subscription form on your website or from your social media platform. There are several ways of creating links using the GraphicMail application, some of which include text links, using your own images and even embedding your links.
Let's elaborate a bit!
Text Link
Create the words for your text link and then copy and paste the code into your website. Remember, keep your message short and simple!
Upload your own button/s or use GraphicMail buttons
If you don't want to use the buttons we have provided, then upload your own images and use them as links from your website to your subscription form. Simply upload a subscribe, unsubscribe and profile button. Select "create code" and we'll generate the code for you to paste into your website.
The quick subscriber form and embed form
Select your mailing list, past the code we provide you with into your HTML and a subscription field with a "submit" button will appear on your website. The quick subscribe is basically an email field with a sign me up button and is very effective for email capture. If you want to collect more than the email address during the sign-up then use the embed form menu.
To embed a sign up form on your website is really simple. We provide you with the code and you copy and paste into the area of your website where you would like your sign up section to be. The beauty of this feature is that you can implement the subscription code onto your social media platform and get potential subscribers to sign up for your newsletter via your Facebook page!
Autoresponders
Autoresponders are useful communication tools and ensure the user has a confirmation that their email has been received. When users subscribe and unsubscribe, you can choose to send your client a confirmation email and you can even send follow up email autoresponders - we offer you a free, advanced autesponder option - TriggerMail.
Once you have created the perfect subscription form don't forget to preview it. Good luck with getting new subscribers!