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Email marketing as a new business enterprise wasn't yet a fully formed idea in any of our founders' minds when Paul and Nick first met, when mutual friends had organized a canoe trip down the Orange River at the start of the millennium.

Paul Honig

Founder 1

Ernie Retief

Founder 2

Nicholas Eckert

Founder 3

As they made their way up the beaches from Cape Town to Namibia, Paul rescued Nick's tour group from being stranded by helping change their drive shafts and tires on more than one occasion.

When they weren't getting stuck in the sand, pulling mussels from the sea, falling out of canoes, tackling the rapids or camping under the African sky; they got talking about the Internet. At the time, Paul was working on a startup CMS and Nick was completing an exit of allhotels.com. After all the adventures they kept in touch and continued sharing ideas about what one day was to become GraphicMail.

Back in Cape Town, Paul met Ernie. Ernie was working for Dockside, an ISP Paul had started years before. Together they morphed the CMS into a revolutionary new email marketing service.

Where we are today

Nick is our CEO and runs things at our office in snowy Geneva, with Paul as our Chairman, based in Cape Town. Our teams of marketers, designers, networkers, technical support, administrative and sales staff work hard to keep our service in tip-top shape at our offices in Cape Town, Miami and Seattle. Our developers sit at one of our two offices either amidst the world-famous vineyards of Stellenbosch or in Islamabad.

We have dedicated support teams in 20 different countries. GraphicMail is supported in 12 languages. Just like our founders - who alone represent 3 continents - we are a global email marketing company; making our email, mobile and social marketing tools accessible everywhere!