by Zac
26. November 2009 01:07
GraphicMail once again proves to be right up there with the innovative email marketing people! We have set our lab rats free to go mingle with the social crowd, and they’ve found out that email marketing and social networking are best friends!
Most couples in love will agree that one of your most intimate zones are your feet. Our developers have therefore decided to start showing their newly found relationship through our footer.
We offer you: Social widgets for your email campaign footer!
Whether you are a member of a social network or not, fact is that most of your readers probably are. They are members of virtual social groups such as Twitter and Facebook, that allow them to connect with “friends”, to exchange ideas, product reviews, personal notes etc. The idea here is that when you send your next email newsletter, you add social widgets to your footer so when your subscribers receive your email, they can forward it to their friends via their social network of choice. They will have the option to choose from one or many of the following social networks: Facebook, Twitter, DiggIt, MySpace, Delicious and Google Bookmarks. So. They will receive the newsletter, click on the social network link in the footer, which takes them to their social network site. They are then prompted to sign in to their social network account, and the newsletter link (URL) will be pasted into their status line or news headline automatically – that’s it!
It’s a simple tool that will have a major word-of-mouth effect for your business and products. What better advertising than having your own clients recommend you to all of their friends, virtual or not!
And how do you set it up in your GraphicMail account?
It’s simple and easy to set up. All you need to do is navigate your way into Settings >> Header/Footer settings and click on the “Email Footer” dropdown. Select “Add social media links on all emails” and you’re done! We’ve only added the major social network platforms for now, but there will be more in the future.
Social networking is doing wonders for our brand. We now announce our promotions, new features, email marketing tips and more on Facebook and Twitter .
We want to help you build your reputation in the social sphere, too and experience further online success, which is why this nifty, extra feature has been added to your list of footer customization choices.
Join “The Book”, Tweet away and Digg your articles…