The Application Programming Interface (API) allows you to integrate
into your existing IT infrastructure so you can build, manage, automate and streamline
your email newsletter sending and subscription processes remotely. The API integrates existing systems such as CRMs and online stores
GraphicMail’s email marketing application.
For example, an online retailer can capture customer data using their systems during
the sales process and automatically post that data into
GraphicMail via the API. The data is then there for sending targeted personalized emails.