The Application Programming Interface (API) allows you to integrate GraphicMail into your existing IT infrastructure so you can build, manage, automate and streamline your email newsletter sending and subscription processes remotely. The API integrates existing systems such as CRMs and online stores with GraphicMail’s email marketing application.

For example, an online retailer can capture customer data using their systems during the sales process and automatically post that data into GraphicMail via the API. The data is then there for sending targeted personalized emails.