Email Marketing Glossary

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

UCE

Unsolicited Commercial Email, also called spam or junk mail.

Unique Reference Number

A unique number assigned to a list member, usually by the email-broadcast software, and used to track member behavior (clicks, subscribes, unsubscribe) or to identify the member to track email delivery.

Unsubscribe

To remove oneself from an email list, either via an emailed command to the list server or by filling in a Web form.

URL/Uniform Resource Locator

Put simply, a URL indicates a website, web page or any other document address or location on the internet. URLs indicate the location of every file on every computer accessible through the internet. URLs begin with http://

USP/Unique Selling Proposition

Your USP is the unique attribute of your business that makes your company, product or service the best solution to the problem, the best way to fulfill a need/desire or the best way to achieve a goal. Your USP answers the prospective recipient's question. "Why should I do business with you instead of someone else?"

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Remember to click the activation link in the confirmation email. Until this is clicked, you can only send test sends to your own email address.