Email Marketing Glossary

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Hard bounce

Message sent to an invalid, closed or nonexistent email account.

Header

Routing and program data at the start of an email message, including the sender's name and email address, originating email server IP address, recipient IP address and any transfers in the process.

House list

The list of email addresses an organization develops on its own. (Your own list.)

HTML message

Email message which contains any type of formatting other than text. This may be as simple as programming that sets the text in a specific font (bold, italics, Courier 10 point, etc.). It also includes any graphic images, logos and colors.

Hygiene

The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene.

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