Email Marketing Glossary

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Gmail

A new, free email service offered by Google, giving users 1GB of storage space, email search and conversation threading. Gmail also uses technology to add advertisements next to messages containing keywords that match of those advertisers in its AdWords program, a policy that means promotional materials sent by one company could carry text ads of its competitors.

Goodbye message

An email message sent automatically to a list member who unsubscribes, acknowledging the request. Always include an option to resubscribe in case the unsubscribe was requested accidentally.

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Remember to click the activation link in the confirmation email. Until this is clicked, you can only send test sends to your own email address.