ECOA |
| Email Change of Address. A service that tracks email address changes and updates. |
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Effective rate |
| Metric that measures how many of those who opened an email message clicked on a link, usually measured as unique responders divided by unique opens. |
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Email address |
| The combination of a unique user name and a sender domain (JohnDoe@anywhere.com). The email address requires both the user name and the domain name. |
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Email appending |
| Service that matches email addresses to a database of personal names and postal addresses. Appending may require an "OK to add my name" reply from the subscriber before you can add the name to the list. |
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Email blocking |
| Email blocking typically refers to blocking by ISPs. Emails that are blocked are not processed through the ISP are essentially prevented from from reaching their addressed destination. Most ISPs actively block email coming from suspected spammers or tag the subject line 'SUSPECTED SPAM'. |
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Email client |
| The software recipients use to read email, such as Outlook Express or Lotus Notes. |
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Email Domain |
| Aka Domain. The portion of the email address to the right of the @ sign. Useful as an email address hygiene tool (e.g. identify all records where the consumer entered "name@aol" as their email address and correct it to "name@aol.com"). |
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Email filter |
| A software tool that categorizes, sorts or blocks incoming email, based either on the sender, the email header or message content. Filters may be applied at the recipient's level, at the email client, the ISP or a combination. |
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Email Friendly Name or Display Name |
| The same as 'From name', the portion of the email address that is displayed in most, though not all, email readers in place of, or in addition to, the email address. |
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Email harvesting |
| An automated process in which a robot program searches Web pages or other Internet destinations for email addresses. The program collects the address into a database, which frequently gets resold to spammers or unethical bulk mailers. Many U.S. state laws forbid harvesting. CAN-SPAM does not outlaw it by name but allows triple damages against violators who compiled their mailing lists with harvested names. |
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Email newsletter |
| Content distributed to subscribers by email, on a regular schedule. Content is seen as valued editorial in and of itself rather than primarily a commercial message with a sales offer. See ezine. |
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Email newsletter ads or sponsorships |
| Buying ad space (just like you do in a newspaper) in an email newsletter or sponsoring a specific article or series of articles that target the audience represented by the list that is being used. Advertisers pay to have their ad (plain text, HTML or both depending on the publication) inserted into the body of the email. |
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Email Prefix |
| The portion of the email address to the left of the @ sign. |
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Email vendor |
| Another name for an email broadcast service provider, a company that sends bulk (volume) email on behalf of their clients. Also email service provider (ESP). |
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Enhanced whitelist |
| A super-whitelist maintained by AOL for bulk emailers who meet strict delivery standards, including fewer than 1 spam complaint for every 1,000 email messages. Emailers on the enhanced whitelist can bypass AOL 9.0's automatic suppression of images and links. |
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ESP |
| Email Service Provider. |
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Event triggered email |
| Pre-programmed messages sent automatically based on an event such as a date or anniversary. |
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Ezine (also e-zine) |
| Another name for email newsletter, adapted from electronic zine or electronic magazine. |
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