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Email Marketing Case Study: Chineur du Vin

GraphicMail’s Reports and easy management stand out for connoisseurs

Introduction

Chineur du Vin is a French online wine retailer that was established in early 2008. The website is a small operation run by a select group of professional staff. This factor combined with the purchasing power of a larger parent company has increased efficiency and allowed Chineur du Vin to grow rapidly, attaining a client base consisting of more than 200,000 wine lovers.

Chineur du Vin is a part of Wijnvoordeel International, which is a part of the Baarsma Wine Group Holding, one of the largest wine importers in Europe. Wijnvoordeel International has companies in the Netherlands, Germany, France and the United Kingdom. Chineur du Vin is also active in the French part of Belgium and there are plans to expand into the markets of the French part of Switzerland.

The Challenge

Chineur du Vin had already started using an email marketing program, but weren’t satisfied with delivery rates or the feedback. The information they received on metrics such as bounced emails, invalid addresses or forwarded emails was insufficient and therefore of no use to them.

Chineur du Vin heard about GraphicMail through their Dutch sister company Wijnvoordeel, so they tried sending a newsletter via the GraphicMail platform. The results were better, and importantly for Chinuer du Vin, they finally got the management information that they wanted. The decision to switch to GraphicMail was an easy one.

The Solution

Chineur du Vin have used GraphicMail from almost since starting out. Audrey Bouttier, marketing director for Chineur du Vin says: It’s great to see that it still gives us the same performance that we had from our start. We first had less then 100 email addresses and now with more than 200.000 addresses, it works just as quick and easy as it was in the beginning.

She also adds: The easiness for managing your database is very high within Graphicmail. Functions are logical and you don’t have to have a degree in IT to understand the software. The Reports module gives you a lot of management information and it’s a tool that is daily used in our business.

Do you have a story to tell? Submit your case study.

Chineur du Vin had already started using an email marketing program, but weren’t satisfied with delivery rates or the feedback. The information they received on metrics such as bounced emails, invalid addresses or forwarded emails was insufficient and therefore of no use to them.

Chineur du Vin heard about GraphicMail through their Dutch sister company Wijnvoordeel, so they tried sending a newsletter via the GraphicMail platform. The results were better, and importantly for Chinuer du Vin, they finally got the management information that they wanted. The decision to switch to GraphicMail was an easy one.

Chineur du Vin had already started using an email marketing program, but weren’t satisfied with delivery rates or the feedback. The information they received on metrics such as bounced emails, invalid addresses or forwarded emails was insufficient and therefore of no use to them.

Chineur du Vin heard about GraphicMail through their Dutch sister company Wijnvoordeel, so they tried sending a newsletter via the GraphicMail platform. The results were better, and importantly for Chinuer du Vin, they finally got the management information that they wanted. The decision to switch to GraphicMail was an easy one.

The solution

Chineur du Vin have used GraphicMail from almost since starting out. Audrey Bouttier, marketing director for Chineur du Vin says: It’s great to see that it still gives us the same performance that we had from our start. We first had less then 100 email addresses and now with more than 200.000 addresses, it works just as quick and easy as it was in the beginning.

She also adds: The easiness for managing your database is very high within Graphicmail. Functions are logical and you don’t have to have a degree in IT to understand the software. The Reports module gives you a lot of management information and it’s a tool that is daily used in our business.

Do you have a story to tell? Submit your case study.

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